Healthy product reviews are the only way to build a relationship between the customers and the merchants. Needless to say, reviews can be as much beneficial to the merchants as it is to the customers. If you visit the e-commerce sites and check out the products, you will also get to see the review option. Rates and reviews determine whether a product is a hit or a flop. Reviews are available for all kinds of products starting from cosmetics to kitchenware, from furniture to vehicles.
Retailers and manufacturers are constantly asking their customers to post positive reviews on their website. In fact, some companies also offer discounts or cash prizes for writing reviews which made it a good source of income for some customers. But reading authentic reviews can really help one choose the right product. Here is how!
How Reading Product Reviews Can Benefit The Customers?
Customers always make sure that there are enough product reviews before they come to buying decision. Whether it is Amazon or EBay, reviews are available almost in all the e-commerce sites. Reading product reviews can help the customers know about the opinions of other customers about a particular brand or product.
Reviews Will Let You Know What To Expect From The Product:
Around 61% consumers read product reviews on ecommerce sites before making purchase and many have claimed that product reviews can influence their buying decision. Hence, reading product reviews have become an important step for the savvy customers when they are doing online shopping. It gives them a clear idea about what to expect from a product and what not to when placing the online order.
When The Product Descriptions Aren’t Clear, Read Product Reviews:
Yes, sometimes you may not understand all the functions of a machine or a gadget from its short description given on the ecommerce site. In that case, reading product reviews can help you understand what the gadget actually does and how it is used. Through reviews, customers from across the globe share their experience with a particular item that they have used.
Reading Both Good And Bad Product Reviews Is Important:
When reading product reviews, one should go through both the good and the bad ones. This will help them know the pros and cons and measure it in order to take their decision. Negative reviews can help the customers draw a comparison among the different products available in the market. For example, if you are purchasing a blender online and you check few products and read their reviews, it will easier for you to compare and then take decision.
How To Recognize Fake Reviews:
Just as authentic ratings can simply help the buyers choose the right products, fake reviews can be extremely misleading. Many websites are full of fake reviews which may confuse the readers. Here is how to know whether you are reading fake or a genuine review.
1. Follow the language of reviewer:
When you are reading product review, always make sure that it doesn’t contain too much praise of the product. It should rather explain how the product works, what are the pros and cons of the particular merchandise. Reviews that include a formal name of the product, the model numbers or use formal language in the description are particularly fake reviews and customers should be aware of it.
2. Don’t Rely On The Critics’ Names Appearing Only Once:
People who have written only one review might not be an authentic reviewer. When reading product review, one should check the background of the reviewers. In popular sites like Amazon, you can see if the reviewers are marked as verified users.
3. Follow The Timing Of The Reviews:
You must be aware of the timing of the reviews and at what intervals these have been posted. Many critics create a buzz with their frequent reviews about a product. Therefore, compare the timing of the reviews and if you see a very short gap between each post, it will be clear that the remarks you are reading are not authentic.
How Product Reviews Can Help The Merchants?
Statistically speaking, reviews can simply take a business to a higher notch, no matter how the reviews are. Both positive and negative reviews can help the brands to increase sales and attract more customers to their ecommerce sites. 63% of customers will possibly make their purchase from an ecommerce site which has product reviews from their existing customers. Brands that communicate with customers by answering their queries and responding to their reviews are more likely to get higher number of customers. Here are the other benefits of product reviews for merchants.
Reviews Build Trust In Customers:
When a customer visits an ecommerce portal to shop online, what they search for is a review section. Authentic reviews can build trust among the customers about the legitimacy of a particular brand or an ecommerce site. It makes the customers have more faith and confidence in the quality of a merchandise they are ordering.
Reading Product Reviews Of Customers Gives A Brand A Better Idea Of Their Products:
If you are a brand owner and have just released a merchandise in the market, then your customer’s reviews can be the one and only way to understand your product. By reading product reviews of your customers, you will know what changes you should bring in those items. You will get to know both the good and bad qualities of your own brand product.
Reviewing Can Be A Great Way Of Communication:
Reviews are the bridge between the consumers and the brands. The brands cannot go and ask individual customers about their experience. But reviews can bring their opinions forward which matter greatly to the brands.
The Improved SEO and Marketing:
Users’ reviews are contents that can attract more traffic to a website. The more reviews a site will have, the higher its rank will be. The ecommerce sites usually post same contents for a product description and its specification. But what make all the difference are the mixed reviews of the customers. The ranking improves as customers use the product names in their reviews. Many users also search product reviews on the internet and having enough of these on your website or product can simply generate more lead.
So, whether you are a savvy customer or a brand owner, reading product reviews can be a great tool for making the right purchase and strengthening the bond with customers. If you are in the market for a great weight loss product here is one that has rave reviews. 3 Week Diet